Tuesday, April 15, 2008

Can't be in Two Places at the Same Time...

For the past few years I have spent the second week of April in Las Vegas at the NAB Show, the National Associations of Broadcasters. Last year, I added participation on the Advisory Board of the Sports Video Group, looking for better solutions and methods in broadcasting sports.

During that time we have built a very innovative High Definition File Based TV studio using the most modern technology, amazing innovations for match analysis and top flight virtual studios all located in our quite limited office space on Fifth Avenue.

Our innovative approach has prompted SONY to feature me in major presentations produced by them at NAB in Las Vegas over the last two years. I must admit it was an endeavor comparable to completing a postgraduate study program; with the Studio representing the doctoral thesis. Like so many other topics, the subject continues to evolve and as that happens the possible applications change as well.

Distribution costs of streaming video have decreased. Now covered by advertising support, the opportunities have been growing exponentially. Our next challenge will be to produce and deliver a extensive development program for training coaches and officials with high quality material free of cost. While I find myself here in Zurich today; I can't be in two places at the same time. Gary Olson and Howie Feld are searching the NAB show for me this week to find the new technologies to make our future possible. It is all really magic. What we could only have imagined a few years ago we are about to do. All pure magic.

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